Download e-book for iPad: Advertising and Public Relations (Ferguson Career Launcher) by Stan Tymorek

By Stan Tymorek

ISBN-10: 0816079617

ISBN-13: 9780816079612

ISBN-10: 1438132042

ISBN-13: 9781438132044

Advertisements and Public family members presents the behind-the-scenes info readers have to release a profitable profession in those fields, together with an summary of the present nation of the undefined, a breakdown of key jobs inside advertisements and public kin, quickly proof, and guidance for powerful communications and networking. Readers becomes conversant in the fine details of this undefined, together with its key courses, sites, faculties, and coaching courses.

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Example text

The Public Demands Accountability During the 1980s, the activism directed at social change during the 1960s expanded to address other public concerns like product safety, fair labor practices, and environmental problems such as pollution, deforestation, and global warming. Confronted to explain what they were doing about these problems, the government and corporations relied on PR practitioners to respond to the public’s concerns and questions with policy statements and press releases emphasizing their clients’ “proactive” solutions.

Overall, employment in advertising and public relations is projected to grow 14 percent over the 2006–16 period, compared with 11 percent for all industries combined. New jobs will be created as the economy expands and generates more products and services to advertise. But along with these promising indicators comes a word of caution: Layoffs are common in advertising and public relations fi rms when accounts are lost, major clients cut budgets, or agencies merge. ” As for managers in these industries, employment is expected to increase by 12 percent through 2016—about as fast as the average for all occupations.

What advice would you give to those in advertising today? Study the masters of the art, even the ones who seem a little out-ofdate today. The books of David Ogilvy, Rosser Reeves, and John Caples may have a fi ne layer of dust on them, but their fundamental ideas are still applicable. Pore over the awards annuals—not to copy anybody’s work, but to see how many different ways talented writers and art directors have tackled the same problems. And always read, read, read—everything. You can’t ever know too much or where the next idea will come from.

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Advertising and Public Relations (Ferguson Career Launcher) by Stan Tymorek

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