Get Advertising Media Sourcebook, 4th edition PDF

By Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban

ISBN-10: 0071401393

ISBN-13: 9780071401395

ISBN-10: 0844235210

ISBN-13: 9780844235219

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2 1,238 3,266 6,040 2,306 11. 6 86 218 331 112 12. 5 65 147 273 119 13. 5 55 181 220 100 14. Minneapolis-St. 5 53 167 207 116 15. Tampa-St. 6 59 157 267 94 16. Miami-Ft. 4 85 163 349 123 17. 2 45 105 160 80 18. 2 48 126 193 104 19. 2. 71 193 255 131 20. St. 0 1,844 4,819 8,450 3,353 21. 2 59 127 230 64 22. 0 45 127 184 64 23. 0 45 126 220 92 24. 0 28 77 138 47 25. 0 41 64 172 62 26. 0 47 138 185 97 27. 0 77 172 222 124 28. 8 31 71 132 42 29. 8 30 101 121 58 30. 5 2,280 5,917 10,200 4,100 31. 8 45 106 154 66 32.

Space limits make it necessary for LNA to abbreviate cities and/or the newspaper titles. Those acquainted with using this service would look at ''San Fran Exam Chron" and translate this to mean the San Francisco Examiner Chronicle. After practice the abbreviations seem to disappear. Page 21 LNA Newspaper Service Page 22 Media Audience Measurement Sources Source 6 Nielsen National Television Audience Estimates Research Company Nielsen Media Research Description This is the only service that regularly estimates the audiences for national television programs.

Finally, prices always are influenced by advertiser demand for certain selective audiences. " To decide how many dollars are needed for a schedule, the planner should have some rating reference. The planner also needs to decide which unit cost figure would be most valid for estimation. The variations would include the highest/lowest price shown, a mean average for the range, or some composite or interpolated unit cost. Working from a strict budget limit still entails deciding on a single price to be divided into the dollars available.

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Advertising Media Sourcebook, 4th edition by Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban

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