Jay H. Heyman's All You Need is a Good Idea!: How to Create Marketing PDF

By Jay H. Heyman

ISBN-10: 0470237910

ISBN-13: 9780470237915

ISBN-10: 0470378654

ISBN-13: 9780470378656

In All you wish is an efficient notion, Jay Heyman indicates you the way to create robust advertising and ads principles that may dramatically elevate revenues to your enterprise. excellent for marketers and small enterprise owners?or operators of any dimension company, for that matter?this important advertising source might help any company stand out available on the market, construct larger marketplace proportion, achieve exposure, and scare the pants off the contest. This publication is the best consultant to making actually strong advertising and marketing messages.

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Extra info for All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

Sample text

Adds Dave Sanabria, marketing communications manager for Ford Motor’s Edge: “Let’s face it. There is lots of advertising out there. ” If automobile manufacturers, who throw millions and millions of dollars into marketing their products, realize it is not the budget but the need for breakthrough ideas, who am I to argue? A good idea gives your company a unique and enduring identity. An idea can provide your company with positioning that helps you stand out in a notoriously crowded marketplace. It gets you noticed, shows people who you are, sells products, and builds market share.

Indd Sec4:xxvii 4/7/08 7:11:19 PM xxviii INTRODUCTION You are about to tell me that you don’t have a brochure. But you do have a heck of a website. Also, what about your podcasts, blogs, RSS feeds? What about them? Sure they are modern technological communication wonders, but they are just the mechanics, the delivery systems. If you have gone to a meeting at your office or as a committee member of some local group you belong to, at some point it is decided to create some marketing, maybe to get new members or perhaps to generate excitement for a fundraiser.

But something. ” Why stop there? Maybe your business cards are due for a makeover. Your letterhead and what about . .? See where the power of a good idea can lead? It can do wonderful things for your business. Here’s a case history to demonstrate the power of a good idea. indd Sec2:16 4/7/08 7:12:03 PM CASE HISTORY: SHARP WATCHES 17 never saw the light of day or the dark of night. It was simply never used. And while every creative person in advertising has a million stories of the campaigns that got away (bartender, another vodka martini, please), the point of including it is to help you understand the power of a good idea.

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All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results by Jay H. Heyman


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