By Larry Oakner
Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a couple of Laughs from Our Sponsor deals an in-depth examine probably the most profitable and interesting radio advertisements from the final part century, provided via advertisements veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the attention-grabbing and humorous ads that chronicle radio heritage. vast interviews with account executives, consumers, manufacturers, and actors provide a distinct viewpoint at the improvement of funny radio ads through the years and what it takes to create a memorable and powerful crusade. And Now a number of Laughs from Our Sponsor indicates advertisements execs easy methods to maximize simply sixty seconds of airtime to win buyers over and offers unique recordings of a few of the main enjoyable and enlightening ads ever produced.
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Additional resources for And Now a Few Laughs from Our Sponsor with CDROM
Brew a beer with an extra long lasting head and that head acts like a seal keeping flavor and . . BERT: Freshness . . HARRY: . . freshness from escaping. qxd 6/3/02 10:22 AM Page 25 PIELS BEER: THE HUMOR OF BOB AND RAY TRANSLATOR: Regarding the head on your Piels beer which lasts so long and therefore keeps flavor and life . . RUSSIAN: [Interrupts and corrects] TRANSLATOR: . . uh, freshness from escaping, how can I instruct my breweries back home to imitate Piels beer and create a beer of our own exactly similar to it?
The second commercial Freberg created for Contadina featured two characters—Freberg cast himself as a zealous promoter for Contadina who hires a dubious contractor (played by Freberg’s friend, Peter Leeds) to place a 300-foot can of Contadina tomato paste on top of the Empire State Building. Seen in the light of today’s exaggerated story-dialogueformat radio commercials, the Empire State Building spot does not appear to be too daring. But given the straitlaced straightannouncer pitch popular in the fifties, the commercial is almost seditious.
Listeners were tantalized into wanting to hear who the culprit was. It made the name Contadina all the more important and memorable because it wasn’t repeated ad nauseum. It was said only once. The second commercial Freberg created for Contadina featured two characters—Freberg cast himself as a zealous promoter for Contadina who hires a dubious contractor (played by Freberg’s friend, Peter Leeds) to place a 300-foot can of Contadina tomato paste on top of the Empire State Building. Seen in the light of today’s exaggerated story-dialogueformat radio commercials, the Empire State Building spot does not appear to be too daring.
And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner